Retail companies look on the ‘fair’ side of hiring.

Some of the biggest players in the organised retail turf are looking up to the fairer sex, especially when it comes to dealing with killer attrition blues. Reliance Retail, Future Group, Shopper’s Stop and RPG Retail are experimenting with a host of hiring models to improve the ratio of fairer sex in their workforce.

The reason is simple. Most of these retailers have now cottoned on to the fact that women professionals are much more suited for retail job profiles, which ultimately improves retention levels.

Mukesh Ambani’s Reliance has launched an initiative to encourage the spouses of employees to work in its retail venture. Accordingly, the employee’s wives are being trained to take up jobs — full time, part-time or on call — at Reliance Retail outlets.

The Future Group plans to start stores which will be manned entirely by women. For this, it has tied up with a Chennai-based HR firm Avtar to offer flexi-career opportunities where women will be required to work for a maximum four hours a day. This project will debut in Kolkata and will be subsequently taken across nation.

By POST A RESUME (www.postaresume.co.in)

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